• top slider image
    Reaching the Niche Demographics

Advertising to Niche Consumers

Targeted advertising means going niche. If you sell product for a targeted audience, you want to reach that audience. It seems straightforward, but it is so easy to get wrong. When reviewing media options, advertisers often make the mistake of adopting too broad a demographic target. If the product you are selling has other criteria, make sure you put them in play with your ad spend. Reaching 20,000 of the right consumer is much more effective in the long run than reaching 1,000,000 of the wrong consumer. Be open minded about cost per thousand comparisons and think through the value of targeting an audience that may actually respond to your offer.

Crafts and Sewing

129 Publications

See the pubs

Firearms

94 Publications

See the pubs

Fishermen

62 Publications

See the pubs

History Enthusiasts

49 Publications

See the pubs

Home Decorating

187 Publications

See the pubs

Jewish Community

15 Publications

See the pubs

Men

579 Publications

See the pubs

Military

87 Publications

See the pubs

Motorcycle Riders

19 Publications

See the pubs

Rural Consumers

712 Publications

See the pubs

Train Enthusiasts

23 Publications

See the pubs

Women

711 Publications

See the pubs

Automotive Consumers

122 Publications

See the pubs

Gamers

20 Publications

See the pubs

Seniors

208 Publications

See the pubs