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The Power of Imagery – Rorschach Plate IV

October 11, 2017
In our Power of Imagery segment, we explore a number of concepts based on these Rorschach Plates. We arent necessarily trying to keep true to the classic interpretations. We are throwing spaghetti at the wall to see if it sticks. Plate IV, a full color plate, starts making us nervous. Even to our untrained eyes, the sexual undertones are obvious. From an advertising perspective, does the discomfort add value? Or does it mix the message? We thought wed share this 1979 research project on The Role of Sexually-Oriented Stimuli in Advertising, which is still heavily quoted today. http://www.acrwebsite.org/search/view-conference-proceedings.aspx?Id=9530