Package Inserts
Package Insert Programs (PIPs) are designed to carry advertiser messaging in outbound product shipments. Because these shipments contain goods purchased by the recipient they are welcome into the home, making them an ideal vehicle to carry a third party message. Recipients are proven mail-order or online buyers, which enhances response to similar offers. The ability to target by complimentary products and/or demographic profiles is an added benefit.
Publication Count: 287
Volume: 41,571,104
Kelly Elarbee is perhaps the most experienced alternative media professional in the U.S. today. She provides a one-stop-shop for advertisers wanting to navigate the complex and pulverized alt media landscape. From small to large companies, I witnessed Kelly handle all of their needs, from strategic planning, to creative advice, to operational and logistical support, and finally, to outstanding media planning.
Kelly Elarbee is a tremendous asset to our team. She has a unique ability to support our business across many fronts: strategic marketing planning, tactical execution, creative advice and reporting support. She's enthusiastic, a skilled problem solver and, most importantly, a trusted partner focused on growing our business and getting results.
Kelly Elarbee's knowledge, passion and expertise in the direct response marketing industry is unmatched. By understanding the impact on the entire customer life cycle from creative design to sales reporting, she is able to formulate an holistic plan that yields results. Unwavering in her commitment to her clients, her strategic approach to marketing will benefit anyone looking to improve the ROI of their campaigns. She is a joy to work with and her excitement and enthusiasm is infectious.
I have continuous pleasure of the opportunity to work with Kelly Elarbee on a regular basis. Her innovation and execution of ideas that really scale her clients businesses are always brilliantly defined, planned and measurable. Working with Kelly's expertise in the many fields inclusive of Advertising and Marketing is my pleasure.
Selling Points
- Implied 100% opening rate
- Welcome package in the home
- Demographically defined