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    Ride-Along
    Piggyback on Their Outbound Offers

Ride-a-longs

Similar to Package Inserts and Catalog Blow-Ins, Ride-a-longs are included in outbound messaging and communications sent by mail-order, e-commerce and service providers. Ride-a-longs are distinguished as a category to highlight the fact that they are not product shipments or house list catalogs. These distributions are alternative communications from the same providers, but generally a unique offer to their customer base independent from their catalog. This category offers the same ability to demographically target to the name list in a co-operative vehicle and adds frequency and scale to the overall product mix on the market.



Publication Count: 37
Volume: 10,874,697
Selling Points

Demographically Targeted
Adds Scale to PIP and Catalog Channels
Mailed to existing customers