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Senior

Senior is a targeted demographic withing the general population that is generally defined as 50+. 50+ however is too broad when you are trying to refine your offer to a key audience segment. Seniors fall into three categories within the profile: 

50-60 active lifestyle
60-70 retirees
70+ older seniors 

Making sure you are selling the right product to the right subset is crucial. Defining by 50+ is not longer a tight enough target. 

If you are selling RVs and Eco-Tours, you want 50-60, not 70+. Don;t let the tag senior lull you into believing you are buying a refined audience, there is more work to do from there.

Publication Count: 215
Volume: 158,854,564
50-60 active lifestyle - higher disposable incoe, still earning
60-70 retirees - retired, fixed income and savings but still active
70+ older seniors  - fixed income, less active