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Our Blog

Our goal in posting our blogs is three fold: To introduce timely industry news that is relevant to our clients; to post items we find interesting and entertaining, and finally, to give you a glimpse of Elarbee Media “Behind the Curtain”. We take the business aspects of what we are doing very seriously, but we like to have fun, hopefully that shines through here.

Our Blog is a puzzle being assembled. Sometimes the individual pieces of the puzzle don’t look like the whole picture once completed – You have to keep adding pieces one at a time to make the image clear. We hope you keep coming back to see how the Elarbee Media puzzle takes shape.

Blog Image for Home Depot Textile Expansion Brings Death to The Company Store PIP

Home Depot Textile Expansion Brings Death to The Company Store PIP


With The Home Depot acquisition of The Company Store, December 19, 2017, they've decided to pull the package insert program from the market. TSW recommends Plow & Hearth Package insert Program as a great alternative. 

Blog Image for The Power of Imagery – Rorschach Plate IV

The Power of Imagery – Rorschach Plate IV

In our Power of Imagery segment, we explore a number of concepts based on these Rorschach Plates. We arent necessarily trying to keep true to the classic interpretations. We are throwing spaghetti at the wall to see if it sticks. Plate IV, a full color plate, starts making us nervous. Even to our untrained eyes, the sexual undertones are obvious. From an advertising perspective, does the discomfort add value? Or does it mix the message? We thought wed share this 1979 research project on The Role of Sexually-Oriented Stimuli in Advertising, which is still heavily quoted today. http://www.acrwebsite.org/search/view-conference-proceedings.aspx?Id=9530

Blog Image for Columbus Day - What is That?

Columbus Day - What is That?

Today is Columbus Day! BUT, what is it, and why are we celebrating it? Well try to explain with the help of History.com, but effectively, we are celebrating the fact that Christopher Columbus discovered Asia by landing in Cuba. Odd, but we like celebrating mistakes in America. They are very often the foundations for great things. Columbus Day is a U.S. holiday that commemorates the landing of Christopher Columbus in the Americas on October 12, 1492. Christopher Columbus was an Italian-born explorer who set sail in August 1492, bound for Asia with backing from the Spanish monarchs King Ferdinand and Queen Isabella. Columbus intended to chart a western sea route to China, India and the fabled gold and spice islands of Asia. Instead, he landed in the Bahamas, becoming the first European to explore the Americas since the Vikings established colonies in Greenland and Newfoundland during the 10th century. Later that October, Columbus sighted Cuba and believed it was mainland China; in December the expedition found Hispaniola, which he thought might be Japan. There, he established Spains first colony in the Americas with 39 of his men. In March 1493, Columbus returned to Spain in triumph, bearing gold, spices and Indian captives. The explorer crossed the Atlantic several more times before his death in 1506. It wasnt until his third journey that Columbus finally realized he hadnt reached Asia but instead had stumbled upon a continent previously unknown to Europeans. History.com OOPS! Third time is a charm!
Tags: Holiday

Blog Image for State of Emergency for Georgia - Offices Closed

State of Emergency for Georgia - Offices Closed


Our Atlanta offices are closed due to a State of Emergency declared for the State of Georgia. Please be aware that we are working from remote locations, and may not be as responsive as we would like in the short term.


Blog Image for Hurricane Harvey Houston Relief

Hurricane Harvey Houston Relief


TSWUS is teaming up with local Atlanta Public School, Warren T. Jackson Elementary to help with the Hurricane Harvey relief. KIPP Climb Academy, located 1 mile from the Sims Bayou in South Houston will be receiving our donations.  Each house at Jackson is contributing different back-to-school items for children in the Houston area. Our i-transact offices in Houston have “feet on the ground”, and will keep us posted on how we can continue to help. We are happy to have a tangible way to move forward in doing so now, and are also extremely pleased to participate in an effort that helps educate our local Atlanta children on the importance of giving back. 


Many schools in Texas have been severely impacted by Hurricane Harvey. This is a wonderful opportunity for our students to take action and show care and concern for others. Through an organization called Principals Helping Principals, we have been paired with KIPP Climb Academy—located 1 mile from the Sims Bayou in South Houston. We are asking Jackson students to take action and help by donating school supplies. Each house is designated specific school supplies to donate. To encourage participation in this humanitarian project, the house with the most school supply items donated will be awarded 10 house points. Here is the list of school supplies that each house will be collecting: Yellow - pencils, erasers, pens; Blue - crayons, markers, colored pencils; Black, composition book, paper, spiral notebooks; Silver - scissors, glue sticks, glue.

Blog Image for Hurricane Harvey i-transact Houston

Hurricane Harvey i-transact Houston


Sending our love and support to all of our team members in Houston at i-transact. Stay safe, and stay dry! 


Blog Image for Profit with a Purpose - Back to School

Profit with a Purpose - Back to School


Last year at this time, I wrote this post about Desiree Metzger. I am warmed by her continued commitment to the cause.

Understanding what your contribution means in a community is the key to a continued commitment in supporting charitable efforts. The feedback we receive as a company is incredible.

As the President of this company, I am so proud of Desiree, and the rest of my staff, today as we ship out our contributions. Next year we hope to contribute even more.

If we can start one child's school year on a better foot, that will make all of the difference.

"One of the best moments in life is when you pass the torch. It is not great because you want to walk away, but because you see in someone else the ability to take on a task, and potentially do it even better. Holding on to ownership when someone else wants to step up is not only bad as a mentor, it means you never free up your time to explore something new.
This past week, we passed the torch for our “Back to School” charitable efforts for under-privileged children on to Desiree Metzger. We pulled her out of her comfort zone, and made her engage the rest of our staff to great success. Desiree not only embodies the selflessness that charitable efforts require, but keeps incredibly under the radar in pursuing her goal of helping others. People like her never boast about their efforts, which is why we need to shout it out.
Cheers Desiree Metzger!"

Blog Image for Solar Eclipse

Solar Eclipse


Amazing afternoon viewing the North American Solar Eclipse. 


Blog Image for A Dog's Blog

A Dog's Blog


Hi Im Buddy! No, not "Air Bud" Buddy, but Buddy the Cocker Spaniel! I like treats and long walks on the beach an...oh look squirrel! Anyways my owner, Rob, took me to work with him for the first time yesterday. When he opened the door, I was greeted by two beautiful human friends eager to play with me! One had blonde fur and the other had dark brown fur.  

But first, I had to explore everything! I was so anxious I couldnt contain myself! I ran around in circles, cuddling up on my comfy new bed (couch) and sniffed every corner of the new land. Before I knew it, more human friends arrived! Big ones and even little ones like me! From playing with my floppy ears, to rubbing my fluffy body, I was overwhelmed by the love!

Suddenly I hear someone say "food" and I jumped up! That means I get to eat delicious goodies. I immediately scurry on over to Rob and sit down patiently like a good boy, wagging my widdle tail. My mouth was watering! Rob picked off a piece of sausage and before he even brought his paw down, I quickly grabbed it with my munchers and finished it in 2 seconds! I was panting with my tongue out and ready for more.

Shortly after, my stomach began rumbling so I let it rip! I think my new friends were okay with it, they covered their nose with their paw and never looked happier. Sometimes I would go sit right next to their desk and give them a first hand smell of Buddy Cologne.

Every time Rob and my new human friends stepped outside, I wanted to go with them so bad! Unfortunately I was tied to a desk with my going outside rope which is weird because I was inside. I never know when Ill see him again. I stared at the door for what seemed like a million doggy years and the moment he was back, I leaped for joy!

My new friends went back to their desks staring and clicking their toys with the shiny screen and buttons and I layed down on my warm grey blanket by Rob. I always kept a lookout for outsiders. A few times, I spotted unknown humans walk by the window and I bolted towards them. They thought they were bigger than me but I am invincible! I am very protective of my i-transact family. They know how to treat their clients and their office pets.

After my mission was done, I crawled right back to my new home under Rob's desk and rested my eyes for a bit. Moments later, I heard someo
ne say "Bye" and I became nervous. Who was leaving me and why?! But then Rob grabbed my going outside rope and connected it to my UK collar and that's when I knew we were going on another adventure. We said our farewells and alas, until next time i-transact!

What a ruff day!

Blog Image for Celebrate Independence Day

Celebrate Independence Day

Wishing everyone a happy and safe Independence Day! 
Tags: Holiday