• old sofa
    Throwback Thursday

Tag View: Throwback Thursday

Throwback Thursday - You've Come a Long Way Baby

05/04/2017

It is Throwback Thursday at TSWUS, and we are highlighting a vintage Virginia Slims ad in honor of our Womens Network Series Spring Session today. While attitudes about smoking have changed dramatically, these ads still resonate. In a large part, this series is about everything but the product. Embracing the idea that glass ceilings no longer exist for women, (especially at TSW) is embodied in the story told in this series. What was it like historically, where are we today, and whats next are all focused in very limited copy, and heavy imagery. The ads project positive movement to a more opportunity rich future for women. The enthusiasm behind the idea leads to the product being embraced as a symbol of that momentum. Is this about cigarettes? Yep. Is it an amazing brand campaign that still resonates today? Yep. "You've come a long way baby." 

Blog Image for Throwback Thursday - You've Come a Long Way Baby

Throwback Thursday - Dairy Queen

02/23/2017
Its Throwback Thursday here at The Specialist Works US and this weeks ad shows a Dairy Queen ad from 1956. Talk about a super sweet Sweet 16! This ad beautifully uses white space and well-illustrated pictures to welcome all Dairy Queens customers to their 16th birthday celebration. This ad uses a fantastic method of making the consumer feel a part of the company.

The first Dairy Queen logo was simply the company wordmark on a blue background. Signs at DQ locations also added an image of their signature soft-serve cone. Both can be seen in this image and it is even said for customers to stop at the sign of the cone with the curl on top. This ad embodies the 1950s vibe because lets be honest, ice cream and milkshakes were huge. It is also apparent that Dairy Queen was effective in this approach because today there are more than 6,400 stores in more than 25 countries.
Blog Image for Throwback Thursday - Dairy Queen

Turkey Day Approaches

11/17/2016
As Thanksgiving approaches, we look at calendars, set travel schedules and play endless phone tag in preparation for the big family feast.  Once we arrive there is endless cook, clean, repeat until the feast of the year is laid out before the clan. Thanks is said, and an eating frenzy ensues.
Can you imagine setting the table with these little beauties instead?  A few minutes in the oven and 'PRESTO!" dinner is served. OK, ok, Grandma will look at you funny, and you probably wont be asked to host Thanksgiving again, but it will be a Year To Remember!
Banquet gives us options. The advertisement show us exactly what those options are.  We at The Specialist Works like to show you how to use your available options in a new way. 
Maybe this is the year - TV Dinners for Everyone!
Blog Image for Turkey Day Approaches

Throwback Thursday: Spooky Scary Smirnoff

10/13/2016
With Halloween coming up this month, we've got a number of spook-tastic content lined up for Throwback Thursday here at The Specialist Works US.
Wit usually comes from the combination of two pieces of information that don't immediately seem to be related. In this ad, Smirnoff uses the trend of drinking Bloody Marys in the spirit of Halloween to relate to their audience. Smirnoff also creates interest by flipping our immediate thoughts about monsters; showing Frankenstein sitting at the edge of the chair in fear of the drink underneath; a scared-y monster.  By taking the context of an old idea; flipping it; combining it with a trend; and relating it all to their product, Smirnoff creates a humorous, light-hearted advertisement that easily sticks with the consumer.
I know what were having for Cocktail Friday!
Blog Image for Throwback Thursday: Spooky Scary Smirnoff

60's Art Nouveau

10/06/2016
Today for throwback thursday,we are throwing way back. Were still sticking to the 60s, 1860s that is, with the birth of Alfons Maria Mucha,the father of Art Nouveau.  Mucha had a tendency to use anything within the frame, including the frame itself, to decorate and bring attention to the main subject (which were usually pretty women in flowy drapey) and move the eye throughout the entire work. We just love his mixture of detail with areas of simple shapes and color to give the viewers a place for their eyes to breathe.In the piece we chose to highlight, Mucha has placed two young women seated at a table sipping their Heidsieck & Co. wine with their male companion; advertising the company name, founders and city of origin.At the Time of his death, Alphons style was considered outdated, but has experienced several art revivals throughout history. The 1960s had, arguably, the biggest Art Nouveau revival, bringing a new psychedelic element integrated into the style.Heres one for Alfons, his legacy continues to influence the fields of advertising to comic books, to graphic design and much more. 
Blog Image for 60's Art Nouveau

THROWBACK THURSDAY - A PIECE OF THE SUN

09/01/2016
div>It is throwback Thursday at the Specialist Works US and today we are bringing out the shades and sun lotion for one last weekend in the sun. Labor Day typically marks the beginning of the school year and the cultural end of summer. We tend to put a high priority on our work and not enough importance on leisure. Fortunately, Labor Day is finally here to remind us (and force some of us) to take a break. The first Monday of every September aims to celebrate the efforts of American workers that have made the US into the strong, prosperous country it is today. Labor Day, for many of us, is the last chance we get to go out and enjoy the vibrancy and liveliness of the summer before we go back to work. The sun tan lotion goes back into the bottom drawer and the seasons start to change. We are all very familiar with Coppertones Jodie Foster ad: the little girls dog coincidentally exposing her abrupt tan line, displayed at the bottom of this ad. Instead, we thought this ad was more fitting for the spirit of Labor Day. Whether youre celebrating at the park, the beach or simply relaxing at home, remember to enjoy yourselves and Get yourself a piece of the sun. 
Blog Image for THROWBACK THURSDAY - A PIECE OF THE SUN

Throwback Thursday - Japan 1964

08/11/2016
It is Throwback Thursday at The Specialist Works US and today we are going for gold. We are proud to see that the American team is leading in the medal count at the 2016 Summer Olympics in Rio, edging out China and Japan with 32 medals and 11 gold (but who's counting?). 

The Olympics are a global marketing phenomenon, with billions around the world tuning in to share in the spectacle. Nowadays regulations on who can advertise and promote their brand using Olympic buzz have prevented many marketers from being as involved in the games as they previously were - you can thank Coke and Atlanta 1996 for that, as AdWeek writes here. But today we'd like to highlight simpler times. The 1964 Games in Tokyo held a lot of significance, marking the first time the games were held in Asia, were televised internationally, and ran alongside the Paralympics Games. The logo gorgeously unites simplicity, color, and symbolism. Japan is often referred to as the "the Land of the Rising Sun", and the art perfectly embodies this, with a bold red supernova literally rising out on top of the rings. We love the stylistic choices and the design overall.  Good luck to all those in Rio! 
Blog Image for Throwback Thursday - Japan 1964

Throwback Thursday - Dr. Pepper

07/28/2016
It is Throwback Thursday at The Specialist Works US and today we are highlighting a classic American drink: Dr. Pepper. As a soda that has traditionally always thrived on its unique flavor, the Dr. Pepper bottle is displayed proudly for the world to see. The man attributes his wide array of accomplishments to the fizzy drink, and the copy urges the reader to try Dr. Pepper for themselves.

This ad very closely mirrors the marketing philosophy that we practice at TSW US. Through brand-response, our ads both push product and bolster brand image. The art reminds us of the Dos Equis Most Interesting Man in the World, and the copy is akin to a buddy nagging you on to do something exciting in a crowded cafeteria. The bold imagery, clever copy, and clean execution almost has us reconsidering our allegiance to Coke. Almost. 
Blog Image for Throwback Thursday - Dr. Pepper

Throwback Thursday - Helena Rubinstein

07/21/2016
It is Throwback Thursday at The Specialist Works US and today are highlighting effeminate rebellion in the 60s. The somber yellow and light pink in this ad for Helena Rubinstein’s line of Wild Western lipsticks simulates a wanted poster, in which the wearer is notoriously immortalized. The woman smiles with a quiet confidence, as if she knows something that you don’t. She is wise and therefore dangerous.    

We love how classic and lively the product names are. Bright and straight to the point, they allow her to match a color to today’s mood, outfit, or event. Encouraging customers to build their own emotional associations with a product increases brand loyalty and incentivizes purchases of different offers. Tootin’ Honey may be as sweet as a peach, but Shootin’ Pink will leave you blushing. 
Blog Image for Throwback Thursday - Helena Rubinstein

Throwback Thursday - Cocktail Party

07/14/2016
We thought we would follow up our The Specialist Works US launch cocktail party with a vintage cocktail party themed ad. This ad for Seagram's VO is a great example of a classic advertising deployment, the use of snobbery to sell product. While elitism in real life is a turn off, it sees to be a consistent device in ad campaigns.  Is that because we are all secretly pressed to the glass looking in and wanting to be part of the hip crowd? 
If you joined us last night, consider yourself hip. The Specialist Works US is as the ad says" Known by the Company it Keeps" , and we are thrilled with who that encompasses. 
Cheers Friends! 





Blog Image for Throwback Thursday - Cocktail Party

Throwback Thursday - United Airlines and New Orleans

06/30/2016
It is Throwback Thursday at The Specialist Works US and today we have selected a 1960s ad for United Airlines (featuring New Orleans) to highlight. Interesting in its bold graphics and colors, we love the presentation. In looking at the ad though, we have to ask ourselves if focusing on the destination rather than the service you are selling the right call for the advertiser.

Destination envy may be the emotional trigger to call someone to action to book a trip, but is the strength of the messaging for United sufficient to make the connection? I want to go to New Orleans, but do I want to go there on United? While we normally embrace the clean format of ads, we think this may be a miss. 
Blog Image for Throwback Thursday  - United Airlines and New Orleans

Throwback Thursday - Gallo Rose

04/28/2016
It is Throwback Thursday at Elarbee Media and we are happy to say we are highlighting a Gallo Wine ad from the 1960's in honor of a client meeting today in Napa, California.Rose wines are back in style. Light, palatable and perfect for a picnic, these chilled beauties were almost killed by their association to the infamous "White Zinfandel".How do you resurrect something that has become so debased? One answer to that question for marketers is actually to embrace it for what it has become. The other is to re-invent it.PBR (Pabst Blue Ribbon) tallboy cans are hip again, so is JIm Beam. While "Rose" is back, "White Zin" is not. how tough would it be to position that product for sale to the market that embraces it?White Zin -"Because I like my wine to taste like kool-aid and come with an easy open screw top, and I am not ashamed!" We think it is catchy, although we will stick to the Bordeaux.
Blog Image for Throwback Thursday - Gallo Rose

Throwback Thursday - Ham and Cheese and Schlitz

03/03/2016
It is Throwback Thursday at Elarbee Media and we found this vintage Schlitz ad that completely captivated us. It could be the sandwich, but we think it is the idea of someone sneaking down for a late night snack and pouring a Schlitz to go with it that appeals. we know that when we sneak down tot he kitchen to make ourselves a sandwich, we always break out a tall chilled glass for our canned beer. 

Making your product feel special in an ad helps encourage people to buy it. "That guy had an ice cold Schlitz in his pajamas, I want that life." It may see simplistic, but how many of us would be happy with a cold beer and a ham sandwich while in our PJ's? Sign us up - we love this ad! 







Blog Image for Throwback Thursday  - Ham and Cheese and Schlitz

Throwback Thursday IBM Electric

02/25/2016

It is Throwback Thursday at Elarbee Media and we thought we would highlight a breakthrough in technology. The electric typewriter. We saw this ad, and though immediatley that it was different. Why? Well, it does two things. It highlights new technology, but it also combines two mediums - photography and graphics. The graphics aren't only surrounding the photo, they are becoming part of it through extension. 

When you first see the image, it looks like a photo, but the flatness of the red extension cord pulls you back in. The layout is clean and simple, and the trickery of the combined photo plus graphic makes you do a double take. CLEVER! The color choices are also compelling. We like it. (Not enough to buy an electric typewriter though) 

 

 

 

Blog Image for Throwback Thursday IBM Electric

Throwback Thursday - Liberated Loyalists

01/07/2016

It is Throwback Thursday at Elarbee Media and this week's ad shows the political environment bleeding over into advertising messaging. This 1970's ad focused on feminism highlights the tone of the times, but it also does something else. It encourages women to consider themselves scotch drinkers.

When you add another 50% of the population into your target customer base, it can be a game changer. Does the nod to the "fairer sex" translate to higher sales volumes? Or is it money down the drain trying to chase a customer base that doesn't look like your current profile?

There is only one way to find out. Test! What we can guarantee is that if you rely on the same old strategy year over year, you will surely lose out on growth.

Blog Image for Throwback Thursday - Liberated Loyalists

Throwback Thursday -Christmas Box Convenience

12/24/2015

It is Throwback Thursday at Elarbee Media and we are in a Holiday mood. What says "Holiday" more than a bottle of gin?
A bottle of gin in a holiday gift box.

The idea of pre-wrapping a gift to give is pure marketing genius. Allowing last minute buyers to buy a holiday gift that comes wrapped and ready to hand over adds the convenience factor that harried shoppers desperately need.

Packaging can make the difference in sales volume, especially in the holiday season. Consumers want to look organized, efficient and engaged in the holiday. They do not, however, want to have to commit the time. Sell convenience.

Blog Image for Throwback Thursday -Christmas Box Convenience

Throwback Thursday Office Party

12/17/2015

It is Throwback Thursday at Elarbee Media, and here is a classic offering from a different era in office parties.

What great imagery. We love the humor.

Blog Image for Throwback Thursday Office Party

Tombstones for Media RIP Bow & Arrow Hunting

11/16/2015

R.I.P Bow & Arrow Hunting . As part of our segment Tombstones for Media, we highlight popular media that are ceasing distribution. We offer replacement suggestions that target either the same demographic, or the same geographic footprint as the publication that is being buried.  Bow & Arrow Hunting will cease publication for 2016.

As a replacement option, we recommend: Eastmans' Bowhunting Journal,  Bowhunting World,  or Petersen's Bowhunting.

Blog Image for Tombstones for Media RIP Bow & Arrow Hunting

Throwback Thursday Reddi-Wip and Jello-o

11/05/2015

It is Throwback Thursday at Elarbee Media and today we are highlighting a vintage ad for Reddi-Wip. You know it is old because it features Jell-o. We still love it! Plenty of white space, and a strong central image with red as the feature color makes this right up our alley.

We can't help but think that the ad copy translates into today's lexicon as much dicier than it was intended in the 70's. That is why reviewing old ads is so much fun.

Blog Image for Throwback Thursday Reddi-Wip and Jello-o

Throwback Thursday Monster Cereals

10/29/2015

It is Throwback Thursday at Elarbee Media and in honor of Halloween, we thought we would highlight this vintage Monster Cereals ad. This one has Franken-Berry and Count Chocula. From 1976, this offer not only gives you a free iron on decal for your t-shirt so you can advertise the product for them, it also has a 10 cent coupon.

Brilliant! They don't even have to pay for the t-shirt, just the decal. (And you know we all used them)

Blog Image for Throwback Thursday Monster Cereals

Throwback Thursday Madge for Palmolive

10/22/2015

It is Throwback Thursday at Elarbee Media, and today we have brought back Madge. In this long running campaign for Palmolive dish-washing liquid there is no celebrity spokesperson. There is a created character. Similar to the Flo of Progressive ads of today, the advertising character becomes an icon through repeated viewing.

The "everyday" character of these women makes them believable. They are not slick. They are working class people, This gives them a comfortable feel to the reader or viewer, allowing you to get the message across effectively.

Madge is not an aspirational image. She is your next door neighbor or close friend, and therefore can be trusted to deliver you an advertising message that must be true.

Two thumbs up. Plus we love the uniform with the embroidered name on it,

Blog Image for Throwback Thursday Madge for Palmolive

Throwback Thursday Sean Connery for Jim Beam

10/01/2015

It is Throwback Thursday at Elarbee Media, and true to form, we are featuring a vintage print ad. We pick ads from the past that we rate as timeless or that are extremely timely to a period and no longer have relevance, but are very amusing. Today we are feeling timeless.

Today, we selected one of our favorite celebrity endorsements to highlight. Sean Connery for Jim Beam. This ad hits on all levels and if we put Sean Connery's updated photo with a beard in the same ad today it would sell many fifths during the holiday season.

Simple and clean. Image-heavy with limited copy. Definitely aspirational.

Blog Image for Throwback Thursday Sean Connery for Jim Beam

Throwback Thursday Oktoberfest St. Pauli Girl

10/01/2015

In honor of Oktoberfest, we thought we would use Throwback Thursday to highlight some beer ads. This St. Pauli Girl ad is from 1990.

Simple, but witty. Creating a woman out of the beer is brilliant, and allows the consumer to indulge in a romance with the product. Silly and cunning all at the same time. We love it. The fact that the art execution is also clean and well done is a fine by us too.

Prost!

Blog Image for Throwback Thursday Oktoberfest St. Pauli Girl

Throwback Thursday Converse Shoes

09/10/2015

It is throwback Thursday at Elarbee Media, and today we are going to pick on one of our favorite classic brands, Converse.

We love the ad copy headline, we love the heavy image, light copy layout. We think the ad overall is funny.

But what is up with the black socks with bright blue shoes? And the white shoes with dark plaid pants? Odd that it is so close to great, and yet fails.

Blog Image for Throwback Thursday Converse Shoes

Throwback Thursday Labor Day Picnic Coke

09/03/2015

It is Throwback Thursday at Elarbee Media and we are getting ready for the Labor Day weekend. We thought we would highlight a great American tradition - the Labor Day Picnic.

In this 1966 print ad from Coca-Cola,the picnic is compacted into the 6 pack carrier for the bottles. Clever.

The Americana, the picnic vibe and the product itself are all captured without a lifestyle scene. Simple and ahead of its time, this ad works for us.

Blog Image for Throwback Thursday Labor Day Picnic Coke

Throwback Thursday Lorne Greene for Alpo

08/27/2015

In honor of National Dog Day we thought we would highlight this 1970's Alpo ad in our Throwback Thursday post. This ad is a classic celebrity product endorsement all the way down to the signature at the bottom of the copy.

We can't help but believe that the snazzy shirt collars helped push this product as well. Lorne Greene looks every bit the part of the dapper dog owner of the era.

Happy National Dog Day from Elarbee Media!

Blog Image for Throwback Thursday Lorne Greene for Alpo

Throwback Thursday Orson Welles on Generation Gaps

08/20/2015

It is Throwback Thursday at Elarbee Media and we thought we would follow up or Orwell post of yesterday with a vintage Orson Welles ad for today.

From 1972, this ad speaks to the political an cultural climate of the times. All things old were "stodgy". But if you are a brand with a proud heritage, how do you combat that? Celebrity endorsement combined with generational understanding - If you are Jim Beam.

We are personally happy to report that Jim Beam weathered the storm, and is still alive and kicking. Was it is because they chose one of our favorite actors to endorse their brand? Perhaps it was because they saw a need to stay relevant and acted on it in their messaging. Just maybe it is because the product quality speaks for itself, and will maintain a following through tough times by combining quality with a strong price point.

Whatever the truth is, we love looking at Orson Welles. Good job Jim Beam!

Blog Image for Throwback Thursday Orson Welles on Generation Gaps

Throwback Thursday Cheerios Ad is Powerful Good

08/13/2015

It is Throwback Thursday at Elarbee Media and we are in Back to School mode, so we thought we would highlight this 1978 ad for Cheerios cereal.

The color is eye-catching, and reinforces the brand's merchandising. There is a just enough "white-space" which in this case is yellow, and the ad copy is minimal.

The black on yellow family silhouette is a bold graphic that reinforces the wholesome image Cheerios still clings to today.

The ad pops. Cheers Cheerios this ad is "Powerful Good".

Blog Image for Throwback Thursday Cheerios Ad is Powerful Good

Throwback Thursday Chanel No 5

08/06/2015

It is Throwback Thursday at Elarbee Media and we want to highlight this 1972 perfume ad from Chanel. It is so simple and elegant it could almost be from any era. In comparison to other ads of the period, it seems so subtle. That is the reserve that Chanel has employed so consistently to maintain brand integrity.

Blog Image for Throwback Thursday Chanel No 5

Throwback Thursday Bacardi Point of Sale

07/30/2015

It is Throwback Thursday at Elarbee Media and this week we are all about bats. We love this Bacardi Bat coaster as it carries on our theme.

Coasters used to be a significant marketing tool, making their presence known in bars at "point of sale". We see them less and less these days and wonder if the glamour of other media have distracted advertisers from the basic premise - interact with your customer where and when they purchase your product.

Encourage and reinforce the purchase.

Blog Image for Throwback Thursday Bacardi Point of Sale

Throwback Thursday Jean Nate

07/23/2015

It is Throwback Thursday at Elarbee Media and this Jean Nate ad screams summer. You can almost feel the sunshine coming off the page.

Of course you would want a refreshing tingling splash of Jean Nate to refresh you and keep you smelling great in the heat.
The photograph of the product being poured to splash is cooling just looking at it.

There is ad copy that no one will read past the headline, but it doesn't steal form the message of the image, and the placement of the product as the star is perfect. We think this is a win.

Blog Image for Throwback Thursday Jean Nate

Throwback Thursday Enjoli

07/16/2015

It is Throwback Thursday at Elarbee Media and today we've pulled out a classic ad campaign for your entertainment. "Enjoli. The 8 hour perfume for the 24 hour woman."

After all of these years, we can still sing the entire commercial and see an attractive blond swinging a frying pan In fact our offices have been filled with off-key renditions of it all day long.

In this case the TV campaign does not translate to print. This ad, although it advances the same claims, fails to create the same look or feel as the television spot it loosely copies. The disjointed images, and heavy copy just don't work.

Print sells a brand with an image that grabs your attention. Product, lifestyle, mascot or functionality are all fair place to focus; but, the story needs to speak through the images.

Blog Image for Throwback Thursday Enjoli

Throwback Thursday Faulkner Book Jacket

07/09/2015

It is Throwback Thursday at Elarbee Media and we decided to highlight one of our many vintage book jackets. It could well have been a feature of our Art Tuesday post, but we chose to shake things up for Thursday and carry on our Faulkner theme.

Cover art for books is part of the sales packaging. Book jackets are functional, protecting the book, but they offer an opportunity to visually grab the attention of the buying public to lure them in to the purchase of a book. Titles are catchy, but can be misleading. Adding the visual trigger of the book jacket alludes to the book's content in a compelling manner.

Images are compelling. They also drive sales. In this case they also please the eye.

Blog Image for Throwback Thursday Faulkner Book Jacket

Throwback Thursday Naugahyde for Father's Day

06/18/2015

This Throwback Thursday is all about Father's Day. That is Father's Day and Naugahyde. What Dad wouldn't want his old worn out chair reupholstered in Naugahyde? Especially a comfy recliner.

Blog Image for Throwback Thursday Naugahyde for Father's Day

Throwback Thursday Maidenform Popsicles

06/11/2015

It is Throwback Thursday at Elarbee Media and with all of the heat hitting the South, we couldn’t resist focusing on keeping cool. Well, sort of. Here is a vintage ad for Maidenform Juniors that does a fabulous job of tying in the color scheme of the new product line with a food item to match, but we can’t help feeling that the tie in of the underwear with the popsicles is a bit of a stretch for the “vintage” reader.

That said, we love the colors and the simplicity of the ad itself.

Blog Image for Throwback Thursday Maidenform Popsicles

Throwback Thursday Timex

06/04/2015

It is throwback Thursday at Elarbee Media! Our latest ad is for Timex. We love this ad for three reasons: 1. It conveys brand dominance in the market, 2. It has tremendous visual appeal, 3. I actually talks about the product and its benefits. Crazy concepts, and ones that people may want to try to employ in the modern era.

 

Blog Image for Throwback Thursday Timex

Throwback Thursday - Marlboro Man

05/28/2015

It is Throwback Thursday at Elarbee Media. Today we are highlighting one of the most iconic advertising images, the Marlboro Man.  Cigarettes are a controversial product these days, but what is undisputed in these campaigns is that they have built a brand icon. The Marlboro Man is an image of the rugged outdoor type, a man's man. Campaigns are image heavy, with extremely limited copy. What Marlboro and their agencies never fail to execute on is the product highlight. 

There is a cowboy, there is a cigarette being smoked, and there are boxes of the product on display in the ad. Brilliant. What we like even more is that you can choose lights or regular, and still be the Cowboy. 

Blog Image for Throwback Thursday  - Marlboro Man

Wit & Wisdom Wednesday on Cowboys

05/20/2015

“Any cowboy can carry a tune. The trouble comes when he tries to unload it.” – Old West Proverb

It is Wit & Wisdom Wednesday at Elarbee Media, and we are so excited to be once again in Texas! Cheers Cowboys!

Blog Image for Wit & Wisdom Wednesday on Cowboys

Throwback Thursday Grab a Cold Heiney!

05/14/2015

It is Throwback Thursday again at Elarbee Media, and keeping on this week's theme of quotes we found a vintage 1960's ad from Heineken. We love the catch phrase "Grab a Heiney" and in this ad they even add the word cold and match the image to the edited phrase. LOVE it! 

It is humorous, memorable and really would work as well today as it did in the 1960's. 

 

Blog Image for Throwback Thursday Grab a Cold Heiney!

Throwback Thursday - Hanes Goes Brainy

05/07/2015

It is Throwback Thursday at Elarbee Media. We happened across this vintage Hanes ad that we just love. A woman who reads books, a woman who wears glasses, a woman who is attractive and overtly sexual, and all of this is an ad to sell product to women.  It is not demeaning, but it is SEXY. The imagery is superb, and the clean background allows the content to skim the body of the image to ad interest. 

If you are not a fan of redheads, this ad campaign also features a brunette version and a blond. 

Blog Image for Throwback Thursday - Hanes Goes Brainy

Throwback Thursday Smirnoff Bra Burning

04/30/2015
It is Throwback Thursday at Elarbee Media, and this Smirnoff ad certainly is a throwback. Like last week's Wrangler Jeans ad, it pulls on the social-political scene of the time to structure the sales pitch. Imagine that your choice of vodka could actually change you outlook on life. 

While the bra-burning may seem funny to us now, the same ad concept of a product changing how you approach and engage in life is still a very common theme. 
Blog Image for Throwback Thursday Smirnoff Bra Burning

Throwback Thursday - Wrangler Goes Psychedelic

04/23/2015
It is Throwback Thursday at Elarbee Media, and we thought this selection might both amuse, and spark debate. As one of the iconic brands, Wrangler has always been the cowboy in the tight jeans, hasn't it? Apparently not! Check out this 1970 ad where Wrangler goes psychedelic.How impactful is the popular culture on "Brand Departure"? Obviously to get a brand like Wrangler to shift gears, it is a very strong influence.
Blog Image for Throwback Thursday - Wrangler Goes Psychedelic

Throwback Thursday Smirnoff Circa 2000

04/16/2015

It is Throwback Thursday at Elarbee Media. Here is a more recent throw back ad from Smirnoff Vodka circa 2000.
Why so modern you ask? This ad incorporates three of our favorite ad elements: Red, clean imagery and humor.

Blog Image for Throwback Thursday Smirnoff Circa 2000

Throwback Thursday Coppertone Bikinis

04/09/2015
It is Throwback Thursday at Elarbee Media, and we are in a sunny mood. Check out this awesome ad for Coppertone. Although we think some of the youth-making claims are dubious, Coppertone still manages to tastefully employ the bikini clad model to convey the concept of warmth and sun.Color, and a clean central image make this ad a winner despite the content issues!
Blog Image for Throwback Thursday Coppertone Bikinis

Throwback Thursday Campbell's on the Rocks

04/02/2015
It is Throwback Thursday at Elarbee Media, and we found this great Campbell's ad that made us look twice. It is always interesting to see something so familiar used in a completely different way. It makes you want to go develop a cocktail recipe using Beef Broth, Yum!Any ideas? We'd love to hear them!
Blog Image for Throwback Thursday Campbell's on the Rocks

Throwback Thursday Braniff Air Strip

03/26/2015
Its Throwback Thursday at Elarbee Media and we really like hunting through some of the vintage ads to find things that make us laugh. This two page spread form Braniff Airlines has such great color, and motion, you almost forget the tag line, When advertising stops to make you look, then engages you when you read, you have a winning combo! It didn't save Braniff, but we still think it is great! 
Blog Image for Throwback Thursday Braniff Air Strip

Throwback Thursday Smirnoff Ad with Julie Newmar

03/12/2015
It's Throwback Thursday at Elarbee Media, and we are paying homage to Julie Newmar (Catwoman for those of you who don't know!) 

We love this vintage Smirnoff ad, complete with a cowboy hat!  Why? It is image driven and clean, with limited distraction from what is being sold. 

Plus it is Julie Newmar in a cowboy hat!
Blog Image for Throwback Thursday Smirnoff Ad with Julie Newmar

Throwback Thursday Alfa Romeo Ad for Montreal Expo

03/05/2015
Its Throwback Thursday at Elarbee Media. This event oriented ad combines all of our favorite ad elements. Simple, clean lines, black white and RED! You can tell what they are selling, and even if you don;t speak French, it is pretty easy to figure it out. "Check out the new Alfa Romeo at EXPO 67". 

Yep we like it! Alfa Romero. 1967 EXPO. Montreal..
Blog Image for Throwback Thursday Alfa Romeo Ad for Montreal Expo

Throwback Thursday Naugahyde and Nauga

02/26/2015
It is Throwback Thursday at Elarbee Media, and nothing screams throwback like this vintage ad for Naugahyde! 

From a business perspective, this highlights the employment of both humor and storytelling in advertising. This is simple, clean, funny, and memorable. Having a "mascot" also makes it great for merchandising the brand. 

After all, who wouldn't want their own Nauga?
Blog Image for Throwback Thursday Naugahyde and Nauga

Throwback Thursday Jim Beam and Sean Connery Ageless

02/19/2015
It Throwback Thursday at Elarbee Media - and today we are pondering more vintage ads. 

Read this one closely. If you printed this today, all of this would still ring true. How about that for some awesome ad copy!
Blog Image for Throwback Thursday Jim Beam and Sean Connery Ageless

Throwback Thursday American Tourister Ad is Crush-Proof

02/12/2015

It's Throwback Thursday at Elarbee Media. This 1968 American Tourister ad is the perfect example of clean simplicity with its use of color and graphic imagery. We love it! 

They are selling a SUITCASE, and the functionality and features of......a SUITCASE. Shocking but true! Selling the benefits of a product actually works.

Blog Image for Throwback Thursday American Tourister Ad is Crush-Proof

Throwback Thursday Citroen's Truth in Advertising

02/05/2015
Here is an old ad from Citroen that pokes fun at automobile advertising campaigns. Just the light note we need on Throwback Thursday at Elarbee Media.
Blog Image for Throwback Thursday Citroen's Truth in Advertising

Throwback Thursday Smirnoff Ad White Christmas

12/11/2014
It is Throwback Thursday, and we've pulled out this 1967 Smirnoff ad with a "White Christmas" theme. We imagine that if this were published today, it would be quite controversial.
Blog Image for Throwback Thursday Smirnoff Ad White Christmas

Throwback Thursday J&B Bottle Tree

12/04/2014
For Throwback Thursday, Elarbee Media is highlighting a vintage print ad. Here is a simple but elegant J&B ad with the scotch bottles stacked as a Christmas tree. Repeat the image. Repeat the name. Tie in with the holiday theme. All good! What is your favorite Christmas print ad? We’d love to see it. Vintage or modern, we want your feedback.
Blog Image for Throwback Thursday J&B Bottle Tree

Throwback Thursday Kelly Elarbee

11/20/2014
On a lighthearted note this week for Throwback Thursday, here I am in March 2002 in Jezebel Magazine (Now part of the Modern Luxury Group).www.modernluxury.com/jezebel “Plus ça change, plus c'est la même chose” - except for the triplets of course.
Blog Image for Throwback Thursday Kelly Elarbee

Throwback Thursday Smirnoff Halloween

10/30/2014
For Throwback Thursday, I wanted to take look at Halloween advertising since we are so close to the holiday. I found this Smirnoff ad, which screams retro (because it’s from 1968). I think holiday advertising in general allows for a lot of creativity, but for a holiday like Halloween, it allows for a lot of fun with a lot of forgiveness mixed in. Can you still hide behind a holiday to amp up the edginess in your ads? What can you get away with in today’s culture? One thing is for sure, brands continue to embrace the opportunity to tie in with a milestone, and try their best to deliver on the theme with wit
Blog Image for Throwback Thursday Smirnoff Halloween

Throwback Thursday Braniff, Believe It!

10/02/2014
Throwback Thursday has special meaning for business travelers. When traveling via airplane in the past, you used to get a deck of cards, as many mini-bottles as you needed, and a smiling “air-hostess.” Now you get from point A to point B. Air travel is now certainly more affordable, but a lot less enjoyable. One of my favorite ad slogans is from a now defunct airline and culture that used to weigh their staff in to see if they could keep their job. It really wasn’t that long ago, but it seems surreal. “Braniff, Believe It!”
Blog Image for Throwback Thursday Braniff, Believe It!

Throwback Thursday Tony the Tiger

08/28/2014
Slogans - as well as images - stand the test of time. Who doesn’t remember sitting down to watch Saturday morning cartoons and hearing Tony the Tiger say “They’re Grrrreat!” Check out how Tony has changed since his early days in the cereal business. He looks different, but the product endorsement (albeit by a large cat for a human food product) was so simple in its inception, it has kept pace with us all. What are some of your favorite ad slogans that have resonated with you throughout the years?
Blog Image for Throwback Thursday Tony the Tiger

Throwback Thursday Froot Loops Imagery

08/21/2014
When it comes to a brand icon, is new and improved really new and improved? How far can you push change and keep consistency? Here is a 1960s Froot Loops box and a modern Froot Loops box. I prefer the original, but I am old school.Certainly the vibrancy of the “new” Toucan Sam is hard to miss, no doubt assisting identifying the product readily on the store shelf. What is your opinion? Should companies update their brand icons to keep up with modern trends? ‪#‎ThrowbackThursday‬
Blog Image for Throwback Thursday Froot Loops Imagery

Throwback Thursday Brand Iconography

08/14/2014
It’s ‪#‎ThrowbackThursday‬ at Elarbee Media. Who doesn't know this guy? Mr. Peanut, the advertising logo and mascot of Planters, is quite the iconic figure. That my friends is because he was designed to be iconic! Creating an icon to represent a brand is an advertising concept that has proven to be a viable technique since the early 1900s. Who is your favorite brand icon? Let us know! If they are vintage enough, they can be the subject of next week’s Throwback Thursday.For more on Brand Iconography, read on: http://bit.ly/1vEado7
Blog Image for Throwback Thursday Brand Iconography

Throwback Thursday Sexism in Advertising

07/31/2014
It's Throwback Thursday and here is a throwback in concept. In this vintage Marlboro ad, the woman is actually looking at the man as the “object of desire." When was the last time you saw this type of concept in an ad instead of a bikini-clad blonde as the “object?" Makes me want to run out and buy a pack of Marlboros. Who doesn't love a man in uniform?!
Blog Image for Throwback Thursday Sexism in Advertising

Throwback Thursday Buzz Versus Product Focus in Ads

07/24/2014
Check out these very divergent images from Ray-Ban. Does the movement toward discounting the product itself in ads really work? Is the buzz worth sacrificing the focus on product? Personally, I’d love to get my hands on a pair of the retro green Ray-Bans and “enjoy the sun in style." ‪#‎ThrowbackThursday‬
Blog Image for Throwback Thursday Buzz Versus Product Focus in Ads

Throwback Thursday Direct Mail

06/26/2014
We love opening our mailbox to find a catalog or special offer from our favorite retailer addressed directly to us. While many companies shy away from print altogether, the numbers consistently show that the highly targeted approach of direct mail works. Why? "1. The mail is often the only reliable way to reach reasonably affluent males. 2. The over-50 crowd, already large and growing, has a lot more money than younger folks and they’re just as happy to deal with you in print as they are in the cyber world." Read more about how direct mail continues to thrive --->http://onforb.es/1iBiliA
Blog Image for Throwback Thursday Direct Mail

Throwback Thursday Women and Computers

06/19/2014
Although nothing beats a little 1960s flavored casual sexism, advertisements like this one are a stark reminder of how much women's roles in business have changed since the mid-century.Elarbee Media is a female-owned business, so we are certainly glad that the "norm" has shifted. Gone are the days of women only being viewed as capable of holding support positions; we are now the ones creating the ads, planning the buys and calling the shots. Our business may have a softer edge than some, and a mentoring rather than driving character, but for us that is how a business ought to be run.
I do want to point out that the hairstyle, dress and shoes are right up my alley, and if I could throw back to the fashions and work hours of the time without the sexism, I’d be all in.‪#‎ThrowbackThursday‬
Blog Image for Throwback Thursday Women and Computers

Throwback Thursday Driving with Hitler

06/12/2014
Check out this World War II poster encouraging Americans to conserve fuel. Could we get away with this today? Which campaigns you have seen in the past few years that pushed the envelope? #ThrowbackThursday
Blog Image for Throwback Thursday Driving with Hitler

Throwback Thursday Too Skinny Ad

06/05/2014
At Elarbee Media, we certainly appreciate curves on a woman! Today's‪#‎ThrowbackThursday‬ ads show just how different mid-century ideals were versus today's beauty standards. Back then, being too skinny was a problem that women worried about, and Wate-On was there to help them achieve the “glamorous curves” of “popular” girls. What do you think of these ads? Are there any products for women who think they are too skinny today?
Blog Image for Throwback Thursday Too Skinny Ad

Throwback Thursday Celebrity Endorsements

05/15/2014
It’s #ThrowbackThursday! This print ad from 1967 features our favorite James Bond, Sean Connery. Celebrity endorsements became extremely popular in the 1950s and 1960s as marketers saw great value in hitching Hollywood’s biggest film stars to their brand. And who wouldn’t buy bourbon from a face like Sean Connery’s? 

But are celebrity endorsements still effective in today’s world? All signs point to yes... “Recent studies of hundreds of endorsements have indicated that sales for some brands increased up to 20% upon commencing an endorsement deal.” Check out this article to read more about celebrity endorsements →http://bit.ly/1dSfZIa
Blog Image for Throwback Thursday Celebrity Endorsements

Throwback Thursday Beauty Ads

04/24/2014
Take a look at these beauty ads.  
 Although much has changed in the beauty world over the past few decades, the advertisements stay the same! #TBT
Blog Image for Throwback Thursday Beauty Ads